Overview
Multi-Channel Marketing (MCM) is a pharmaceutical enterprise marketing tool based on WeChat mini-programs. MCM is based on the WeChat ecosystem for multi-channel marketing, including mini-programs, official accounts, and enterprise WeChat, helping pharmaceutical companies create an all-in-one multi-channel marketing management platform.
Advantages
价值与优势
No Installation Required
MCM is a marketing management tool based on WeChat mini-programs. Users do not need to download and install it; they can use it as long as they have WeChat. Moreover, this mini-program belongs to the enterprise entity.
Intelligent Push
By setting content tags and analyzing user management, MCM achieves refined content publishing. MCM supports intelligent analysis of push requirements, generates content push tasks with one click, optimizes the allocation of people, content, and time, and effectively avoids problems such as crowd overlap and unreasonable content sorting, helping to improve article reading rates.
Doctor Interaction
Traditional pharmaceutical customer relationship management platforms can only be used by representatives, and representatives need to actively interact with doctors, while doctors passively accept and undergo push marketing. MCM supports doctor use and allows pharmaceutical companies to pull doctors into the enterprise's mini-program through content promotion, conferences, and other methods, enabling doctors to register and access the mini-program for interaction.
Precise Push
Pharmaceutical companies can host official accounts, enterprise WeChat, etc., on MCM, to create a precise academic promotion of the pharmaceutical company's WeChat ecosystem. Push tasks are intelligently arranged, and content presentation is personalized. The biggest advantage of promoting based on the WeChat ecosystem is that doctors have a unique ID in the pharmaceutical company's official accounts, mini-programs, and enterprise WeChat, making multi-channel data management and user analysis more precise and comprehensive.
Flexible Expansion
The product is based on the Chonglou APaaS platform, and for permissions, page layout, and approval flow, it can be flexibly configured based on customer needs, reducing the workload of implementation and the scope of customization.
Application Scenarios
应用场景
Content Production
MCM provides unified content editing and material management functions, including various forms such as articles, questionnaires, and exams. Articles can insert various materials such as pictures and videos, support flexible use of other editors for typesetting, and can add custom tags such as products and departments for easy article content management and analysis. Questionnaires and exams can create various question types, support logical skipping of questions, answer analysis, scoring, and other functions. Rich content forms and a unified management platform can meet various types of content production needs and efficient content management.
Doctor Questionnaire Grading
The questionnaire can support the use of doctor grading scenarios, and collect doctor grading information through question types such as multiple-choice questions and numerical fill-in-the-blank questions. It supports the calculation of accurate and quantifiable results based on custom grading dimensions, calculation rules, and grading rules, and comprehensive grading based on multidimensional results. The questionnaire grading function can help users achieve precise and efficient doctor grading
Personalized Content List
Provides WYSIWYG visual microsite building capabilities. Pre-set rich page component elements (operation position, navigation bar, diamond position, project card, graphic combination card, graphic list, etc.) that can be flexibly combined according to needs to configure a beautiful and personalized content page layout template. Reuse templates and materials to quickly create content pages suitable for various operational scenarios.
Data Analysis
Provides various analysis reports from different perspectives, grasp the operation status and effectiveness at any time, and achieve data closed-loop driving. The conversion funnel that runs through the entire process of user registration, addition, and activity quickly grasps the overall business performance, and supports the operation strategy of thousands of people and thousands of faces. Perfect analysis of conversion effects such as article reading, forwarding, collection, likes, and completion rate, helps to precipitate and screen high-quality content.
