Overview
NGES Customer Relationship Management (NGES CRM) supports traditional doctor customer management needs for pharmaceutical companies, helping them to more accurately and effectively conduct academic communication. NGES CRM not only covers the basic capabilities of customer relationship management, such as DCR, doctor classification, visitation, and medical inquiry, but also emphasizes the concept of team collaboration. It enables multi-team collaboration management, customer interaction, and feedback information sharing around the same doctor, breaking down departmental walls and making management more efficient.
Advantages
价值与优势
Next-generation CRM
Compared with traditional CRM systems, NGES CRM modules cover basic capabilities, such as DCR, doctor classification, visitation, and medical inquiry, and further emphasize the concept of team collaboration. It enables multi-team collaboration management, customer interaction, and feedback information sharing around the same doctor, breaking down departmental walls and making management more efficient.
Efficiency Improvement
Quick access to the mini-program, no need to install or upgrade, smooth operation without lag, and overall upgrade of employee experience. It restores the diversified cross-team collaboration scenarios of pharmaceutical companies online, realizing flexible management and information sharing, and assisting in the optimal configuration of internal customer resources of enterprises.
Flexible Expansion
The product is based on the Chonglou APaaS platform, and for permissions, page layout, and approval flow, it can be flexibly configured based on customer needs, reducing the workload of implementation and the scope of customization.
Application Scenarios
功能及应用场景
Master Data Management
NGES CRM provides hospital information management capabilities, managing doctor information associated with hospitals, such as providing hospital basic information data management and maintenance capabilities, and querying doctor information associated with hospitals. Doctor management: NGES CRM provides the ability to manage detailed information about doctors, including basic information, milestones, grading history, medical inquiries, etc.
Medical Inquiry
NGES CRM supports pharmaceutical representatives in creating medical inquiry questions on behalf of doctors, which are submitted for uniform response or rejection processing by the medical department on the mini-program or PC-WEB end. Medical inquiries are also displayed in the doctor's behavior history.
Call and Cooperation
It supports representatives in creating call plans for hospitals or doctors, and supports flexible configuration of sign-in functions. It records product and feedback information in the call records for doctors.
Hospital Admission Management
NGES CRM supports the creation and process follow-up of key information for multiple types of hospital admissions, and supports diversified admission scenarios for cross-position team collaboration.
Doctor Grading
NGES CRM supports initiating questionnaire grading for target doctors, automatically calculating grading results based on representative feedback. It takes effect after being approved by the manager. At the same time, the entrance for batch reclassification of customers is periodically opened.
HCP360 Management
Under the premise of compliance, define a unique identification HCP identity ID, connect internal multi-system data, de-duplicate and merge, and map (ID-Mapping) data about HCP from different sources.
